A business owner with multiple locations always struggles to attract customers as many people don’t know about the business. So, how to engage more clients for multiple locations of the same business? Through local SEO for multiple locations of a business, it becomes easy to grab the potential customer’s attention.
By implementing the right SEO strategies, you can improve local search engine results by beating the competition and gaining a competitive edge. Now, you can open as many branches as you want in different locations and be successful through local SEO. So, how to do that?
In this blog, I will share a comprehensive guide to local SEO for multiple locations, where you will learn the benefits and steps to do it here. So, let’s begin the discussion with the definition of multiple-location SEO.
What Is Multiple-Location SEO?
Before getting into more details, let’s learn what multiple location SEO is. It is not difficult to understand. It is almost similar to other SEO, such as SEO for law firm websites, local SEO for dentists, SEO for wedding photographers, etc. but it has some additional features.
Optimizing a website by implementing different SEO strategies based on multiple geographic locations is known as multiple-location SEO. Many companies require it for their multiple branches in different locations. Restaurants, clothing lines, cafes, shoe shops, etc., with multiple outlets, and chain shops in multiple places need this SEO.
Multiple-location SEO helps to attract more local customers. It helps to improve the local search engine ranking results and also in your business growth.
For example, someone from Chicago is looking for ‘Burger King in Chicago.’ Chicago is not a small city, and there are many outlets of ‘Burger King.’ So, if their website is SEO optimized for multiple locations, then the location of nearby ‘Burger King’ will pop up as a result. Without multiple-location SEO, it is not possible.
Benefits of Multiple-Location SEO?
When you implement local SEO strategies for multiple-location, believe me, you can benefit in many ways which also leads to business growth. Here, you will learn the benefits of multiple-location SEO. Let’s explore the benefits together.
Attracts More Local Customers
People do research when they are about to purchase a product or get a service. Local SEO for multiple locations helps your business spread in local search results, So, when a nearby customer searches for a similar service or product, your website appears and they think to visit you. In this way, local SEO attracts local customers to your business.
Improves Local Search Engine Results
Targeting multiple locations increases your chances of ranking higher in local search engines. When your website is SEO optimized locally, it ranks on different search engines. When your website ranks high, more users will visit it. It increases the organic traffic of your website and gradually leads to business growth.
Increases Brand Awareness
Local SEO optimization improves the website’s visibility which leads to a better user experience. Visitors visit your website as it has topped the local search engine results. It builds trust and credibility for our company. People start to believe in your business which makes it recognizable locally. It increases your brand awareness.
Generates More Leads and Sales
Through local SEO for multiple locations, you can reach out to more potential customers in several locations. Local people search on different browsers using keywords. If your website is SEO-optimized, it drives more organic traffic to your website. It leads to the generation of more leads and sales opportunities.
Engages Target Audience
Optimizing local SEO helps to define the exact location of your business. You provide exactly what your audience wants from you through the website.
Promoting business to the local community by making deeper connections engages the target audience. Your target audience will learn about your business and visit you to avail your products and services.
7 Steps to Optimize SEO for Multiple Locations
Many people struggle when it comes to optimizing SEO for multiple locations as a process needs to be followed. Here, I will share a 7 steps process to do the SEO for multiple locations locally. Let’s get started with the first step.
1. Create a Page for Each Location on Your Website
Start your local SEO by creating a page for each location on your website that you want to target. These location-specific pages will serve as the landing points for users searching for services or products in those areas. You don’t need to create a completely new website. Just add the separate pages with the existing website.
For example, you have a pizza restaurant chain in different cities in the USA. Create a separate page for each restaurant with the existing websites. Add relevant information and content that a customer wants from you.
2. Optimize Each Page for the Location
Once you have the individual pages for each location, it’s time to optimize them. Include relevant keywords with proper research, meta tags, and titles that are specific to each location. Then start with the URL of each page. Ensure that the URLs are easy to understand by the customers. It also helps to Google to understand the context of the pages.
Add all the relevant information to your pages so that customers can learn about your business type and avail of your services. For example, you want to let your customers know about your business in different cities of Chicago such as West Chicago, Lower West Side, Cicero, Vernon Hills, etc. Use different keywords such as ‘best pizza place in Cicero’, and ‘best pizza place in Vernon Hills’, etc. in the relevant content, meta tag, and titles so that customers can easily understand your web pages and find exactly what they want.
3. Create Localized Content for Each Location
Adding localized content for each location on each page is very important which you must add in the third step. Localized content helps interested local customers to find your website. Research about the target audience and find out what they want. According to their requirements, add local content to your website.
Add blogs, articles, and videos on local topics, and specific locations with contact numbers, maps, etc. so that potential customers can learn about your local services more specifically. Mention the offers or discounts on your local web pages so that customers get more interested and visit you.
For example, you offer 20% discounts on all pizzas of Vernon Hill outlet, Chicago. Mention that on your specific local web page. Add other local information about Vernon Hill to localized content based on the location.
4. Optimize Google My Business
To improve local SEO, Google My Business (GMB) plays an important role. You must open an account on Google My Business for better ranking. Believe me! GMB also improves the rankings.
Add your name, number, business name and number, photos, locations, map, and positive customer reviews on your GMB profile. Confirm that your information is accurate and consistent across all locations.
Mention the operating hours so that customers can visit you at the given time. As an example, add your pizza shop name as a business name on GMB and include interesting photos of the shop and food.
Mention the exact location of where your shop is situated in ‘Vernon Hill. Chicago’ with a map, operating hours (like 4 pm -10 pm), and contact so that people can visit you after finding your business profile on GMB.
5. Gain Positive Reviews
In this modern era, reviews play an important role. A potential customer wants to avail of a service or a product when they see positive reviews of the service or the product. They don’t even think of availing of the same service or product when they see any negative reviews. So, encourage your customers to leave some positive reviews on your website. It helps to attract more customers.
Respond to reviews properly, thanking customers for their valuable feedback. If any customer has any concerns, gently answer them. Always monitor your online reviews regularly to address negative feedback and learn from customer experience.
For example, encourage your customers to leave reviews by displaying “We love reviews” signs in your pizza shop and also offer a 10% discount on the next purchase if they leave a review. In this way, customers will leave positive reviews for the shop, service and food. It improves your website’s local SEO performance.
6. Create Local Business Listings for Each Location
Similar to the GMB profile, add information to the local directories. Submit your accurate and detailed information as much as you can. Add local NAP (Number, Address, and Phone) data so that your local web page can be in the local listing.
Optimize your local web pages by adding location-specific content. Ensure that each page has proper contact information and local keywords. It helps to rank your business profile in local search engines.
For example, add the exact local area where your pizza shop is situated in ‘Vernon Hills’, with that shop’s information, operating hours photos, number, etc. on local directories after your GMB profile so that local people can learn about you and visit your shop.
7. Build Backlinks for Each Location
Backlinks help to improve the ranking of your website, especially when you are doing it for multiple locations. Build backlinks of relevant famous websites for each location web page, guest posting, and sharing posts on social media. Collaborate with other local businesses or organizations and request backlinks on their websites.
Share location-specific content on social media platforms and encourage engagement to attract backlinks. When you build more backlinks for each location, it improves your website’s overall performance. Monitor your backlink profile regularly to identify low-quality links and update them regularly.
As an example, for your pizza shop chain which is in Vernon Hills, build backlinks by sharing social media posts or posting guest articles on different websites. You can collaborate with local coffee shops to promote each other and gain backlinks from their websites.
After following all these 7 steps properly believe me! You can optimize local SEO for multiple locations of your business.
Finally, local SEO for multiple locations helps to boost your online presence and website visibility. You can attract your target audience by optimizing separate pages for each location, local citations, customer reviews, and relevant content. It helps to build trust and credibility of your business among the customers.
They believe you if you have a strong online presence and avail your services. With proper local SEO for multiple locations, you can rank high in local search results which also helps in business growth.