Nowadays, patients depend on technology to find the best doctor in their area. They use different search engines to find out information about doctors, including dentists.
If you are a dentist who provides service locally and has a website, it is not enough! You must implement different SEO strategies to improve your website performance and reach your target audience. Here comes the concept of local SEO for dentists.
What is SEO for dentists, especially local SEO? Are you confused about this term? No worries! We are here to help you! In this article, you will get information about local SEO for dentists, its importance, benefits, off-page, on-page, technical SEO, and some tips to improve the SEO. So, let’s jump into the discussion.
What is SEO for Dentists?
The process of optimizing your dentist’s website using different SEO techniques for better search engine results and also to increase its website’s visibility is known as SEO for dentists. It is also known as dental SEO.
When the process done to improve the quality of search engine results locally is known as local dental SEO. It involves many SEO tactics to reach the local, new patients who are the targeted audience of the dentist.
SEO for dentists and local dental SEO is a powerful marketing tool that enables dentists to connect to the local people and also helps in the practice growth by improving the website’s visibility. So, if you are a dentist and want growth in your practice locally, try local dental SEO today.
Why is Local SEO Important for Dentists?
A dentist may think that you are a dentist and you don’t need SEO for practice growth, then they are wrong. The reason is that they are not the only dentist in your area. Many competitors are using SEO for more patients.
The dentists must need local dental SEO to attract more local patients. Based on the location, they must optimize your website properly so that their website can appear in local search results.
Suppose you are a dentist who has a website. If your website doesn’t appear on the first page, then no one will know about you. The target audience won’t get enough information about the services that you provide. As a result, you won’t get any new patients. Through SEO, you can rank on different search engines and attract more patients.
Research about competitors (local dentists) and getting information about them can only be possible by SEO. If your competitors are not in SEO, then this is the chance! Grab it! Implements SEO strategies and ranks on search engines to attract more patients. We promise you! You can see a positive result in your practice growth.
Benefits of Investing in Local Search for Dentists
If you choose SEO strategy as a dentist, you will be benefitted in many ways. Let’s the benefits of investing in local search for dentists.
Attracts organic traffic to your website
Local dental SEO helps you to attract more organic traffic. If you specify your geographic location, your target audience will know about you. When they search for it, your website appears first. Using unique meta title and description, you can create a curiosity in their mind. S, they will visit your website.
Increases the number of new patients
When potential patients visit your website, finding it interesting, they will go through it thoroughly. That is why mentioning the services that you provide as a dentist is essential. When they come to know that you provide their needed services, they will visit you for treatment. So, the number of new patients increases by it.
Growth in Practice
By local SEO, you can promote your services in your area. You can attract your local potential patients and the number of new patients will increase as well. When new patients visit you, there will be a growth in practice.
Local SEO helps to optimize your website according to the patient’s requirements. Add new features to your website to improve the user experience for your target audience. SEO helps to create a responsive website that can rank high. Your patients will get the exact thing that they want.
If you want to go for traditional marketing methods for your dental services, then remember they are quite expensive. But, local dental SEO is a cost-effective marketing strategy that you can implement. You can target your audience and sustainable growth by spending less money.
On-Page, Off-Page & Technical SEO
On-page, off-page, and technical SEO are three important aspects of local SEO for dentists. Let’s learn in detail about them here.
On-page SEO focuses on optimizing content and other elements to improve its visibility. Use focus keywords, title tags, and meta descriptions to optimize your website. It plays an important role in the ranking position of a website. Do this carefully for your dental website so that it can increase its online presence.
Off-page SEO helps to handle the activities that always occur outside the dental website but creates impacts on the ranking. Add the online customers’ reviews, local directories, local link building, guest posting, and social media marketing. All these strategies help the dentist’s website rank.
Technical SEO helps to focus on the backend facts of a website. All the technical performances are handled here. The technical facts are the mobile-friendliness of the website, page speed, schema markup, and SSL certificate. Through technical SEO, you can share your official number, the address of your chamber, and the horse you check patients.
Why Reviews Matter in Local Search for Dentists?
Reviews refer to the provided statements given by the previous patients. When a patient wants to visit a new dentist, they do some research. They try to find a dentist who is located near their area and also a good doctor. New patients read online reviews so that they can get a clear idea about the dentist and their services. They always check whether the reviews are positive or negative.
If the online reviews are positive, they think to visit the doctor. If the reviews are negative, then they don’t even think to visit the doctor. Online reviews clear all the confusion of the new patients. That is why reviews matter the most in the local search for a dentist.
Research Local Dental Keywords and Optimize Your Content
Content optimization is very important for local SEO for dentists with relevant keywords. Through proper research, you must find out the dental keywords that will help your website to rank in different search engines. Let’s learn about researching local dental keywords and optimizing content here.
Research Local Dental Keywords
Keywords play an important for the ranking of a website. If you want your dental website to rank on a local search result, you need related keywords that are based on the local area. Use different tools such as Ahrefs (paid) and SemRush (paid) etc. to conduct better keyword research.
Find the focused keywords that are suitable for your website. Make a combination of short-tail and long-tail keywords. Modify the keyword in your way according to your website.
For example, you provide service in Allentown, but the suggested keyword is ‘best dentist in New Your City.’ So, change the city name and use ‘best dentist in Allentown.’ In this way, use some more keywords like ‘teeth whitening services in Allentown’ and ‘family dentist in Allentown.’
Use some general keywords such as ‘best dental service,’ ‘ best dental clinic in Allentown’ ‘oral health’ etc. so that your website can rank on search engines. So, use all the local dental keywords for your website.
Optimize Your Content
You must add some valuable content to your website so that you can generate more leads and reach more target audiences in your area. Utilize proper keywords in the title, meta tag, meta description, and in the entire body of the website to do that.
For example, your keyword is ‘best dental service in Allentown.’ Use these keywords in the content of the website 5-6 times for 1000 words. Utilize them carefully so that Google can scroll and crawl them properly and then index your website.
Add some blogs on your journey and how you treat your patients. Write at least 4-5 blogs on some complicated cases as a dentist and how you have handled them. So that potential patients can read them and start to trust your services. Mention all the latest technologies that you use, while providing services.
Content optimization plays an important role in ranking. Without proper content optimization, your website cannot rank. So, do it carefully, as it is the most important step in the local SEO for dentists.
Build Out Your Google Business Profile Page
As a dentist, you must build out a Google business profile page, and it is an important part of local SEO. Optimizing your Google Business Profile enhances the chance of online presence. So, create a business profile page carefully.
First, claim your business listing from the Google My Business profile. The veracity of the needed documents and ownership. Then add all the information regarding your profession like your name, address, phone number, operating hours, and website URL. Then choose your category like ‘Dentist’. Then describe your services briefly using related keywords.
Add some high-quality images to attract more patients. Then add the online positive reviews of previous patients. Don’t forget to describe each service that you offer in your Google Business profile listing. Remember, you must update your profile regularly to create a strong online presence and reach more target audience. This plays an important role in local SEO for dentists.
5 Tips & Strategies for Improving Your Local SEO for Dentists
Here, I will share 5 tips & strategies that you can follow to improve your local SEO for dentists. Have a look at the shared 5 tips & strategies below:
Create High-Quality Content Containing Relevant Keywords
Improve your website’s visibility by creating high-quality content for your website. As we mentioned before that, you must develop content with relevant keywords. Every content of your website must contain keywords. It is very important for local SEO.
Keywords help a website to rank on different search engines. Google doesn’t understand the context of content without the keywords. Ensure that you put the keywords carefully without stuffing them otherwise, your content will be banned from Google.
For local SEO for dentists, the content can be anything. It can be a blog, case study, quotes, checklist, etc. You can put any of them on your website as content. Ensure every content contains relevant keywords.
Improve Website Page Speed & Mobile-Friendliness
When the website speed is slow, the users will leave the site immediately. Therefore, improving the website’s page speed is very important. Optimize your website’s loading times by using a reliable hosting provider so that the page loading time becomes fast. Minimize HTTP requests to make it faster.
Ensure that your website is mobile-friendly as most people search websites on phones. Even Google also values mobile-friendly websites and it also helps websites to rank on search engines. Confirm that your website has a responsive design so that your users like your website.
Stay Active on Social Media Platforms
Nowadays, social media platforms play an important role in reaching the target audience as people use social media always. Stay active on different social media platforms like Facebook, Instagram, Linkedin, etc. To promote your services. Share different posts about your services, offers customer’s experience, etc. so that more people learn about your services and visit you.
Utilize Google Business Profile & Other Local Listings
We have already mentioned before how to make a Google Business Profile. Now, it is time to utilize it. Confirm that all your business-related information is correct. Include all your information in local listings along with Google Business Profile.
Ask satisfied patients to write some good online reviews about your service on Google Business Profile and local listings. This will help your website to rank on different search engines.
Conduct Competitive Analysis & Market Research
Improving your website’s performance and ranking is not easy until you beat your competitors. Conduct thorough research to find out the current situation of your competitors. Analyze them carefully and find out the keywords that they have already used and also find their strengths and weaknesses. Make a plan with better keywords and utilize them to rank higher than your competitors.
You need to understand the local market as well. Find out the patient’s demands, what they prefer, their financial condition to pay your visit, and what you can offer the best in their budget, etc. Provide the services in a way that your patients prefer. Mention them on your website. By understanding the local market, you can implement SEO strategies to do something unique and stand out from the crowd. So, proper competitive analysis and market research help in local SEO for dentists.
Finally, by implementing local SEO strategies. A dentist can make his website better. They can improve their website’s visibility and easily reach their potential patients. Local SEO tactics help to get a better ranking in search results.
One can tackle their competitors by applying local SEO techniques as a dentist. So, local SEO for dentists help a dentist boost their website’s performance and also can achieve growth in practice.